Ok… So I walked through the room while Stephanie was watching the news and a commercial for Dupixent was on. Basically it’s a bunch of kids being embarrassed by their eczema and happy that there’s a treatment that helps so they’re not embarassed at the pool, a ballet recital or a concert.
Conceptually, I get the commercial. And I appreciate it. I had eczema problems as a kid…and it can really fuck with your self-esteem. So yeah. This is awesome.
That said… did NO ONE in the room at the advertising firm that came up with this commercial…. from concept to copy writing to casting to directing to release… double think this? Not one person stopped and said “hey, maybe we don’t want to do a commercial with two pubescent boys and two pubsecent girls stripping off their clothes and saying they were proud to show their skin?”
I get that “Hide my skin? Not me!” is their slogan, but seriously… not one person along the way said “hey, maybe this plays a little different when we focus the commerical on kids rather than adults cuz it really sorta feels like we’ve go a bunch of 12 year olds saying ‘hey! look at my tits!’ and maybe could we not?”
How did that not happen?
This can’t just be me.