yeah… I was thinking about that when I wrote this and then sort of forgot to put it in.
So thinking it through… being “the Donald” was very much an attempt to brand himself as a hollywood playboy. That was like his 80s persona… his 21st century persona was more “tycoon business man.” It’s when he started referring to himself in the third person and stuff like that. I like to think he patterned it very much on the “evil billionaire” persona Vince McMahon uses (they’re good friends), right down to the “you’re fired!” catchphrase. I don’t think they ever referred to him as “the Donald” on The Apprentice.
So maybe it’s like the thing I said with Bernie… there was a direct rhetorical move… an attempt to make himself accessible as The Donald but then untouchable as “Mr. Trump”