Can’t argue the fact that the video makes parents look like assholes. Also you’re probably right that it’s more ignorance than stupidity that leads so many people to share this video. As for the feeling that you need to be doing SOMETHING, that perpetuates the use of these sorts of tactics, I guess the trick is to find something else that’s more effective for the parent to do that still feels like you’re doing something. The problem of course is that the sorts of things that you can do that are likely to be effective(like actually talking with your kids frankly, frequently, and non-judgmentally about what’s going on in their lives, and yours) are hard, and boring, and take a long time to work, and don’t have the visceral payoff of seeing your kid react to a shock video.