Theresa: Yeah, that’s new comic book day. I usually go around lunch time. Though I’m teaching 12-1 next semester, so it’ll probably be a little earlier or a little later.
Anyway, yes, I think they exactly considered it. That’s exactly the marketing mentality. They decided that rather than space them out it would make a bigger “splash” if they did both at the same time because “that will show people how serious we are!”
They even came up with the tag line “Avengers NOW!” because someone thought that would look great in headlines. Of course, to me, that looks like “Avengers NOW are female and black. But Avengers NEXT YEAR are going to be old white guys again.”