John: Falcon isn’t booked for Avengers 2, as far as I know. And the Cap2 movie bump was already 4 months ago. The bank here is that “New Captain America is Black! New Thor is a woman” is bigger mainstream press than “Oh, we also have a comic book about that black dude from the movie.” And they’re right, it totally is. And even if it doesn’t translate into sales (which it will) it already has translated into good mainstream PR of “Marvel Comics is trying to bring diversity to their readers.”