Reading Jason’s link, it sounds like it might be a cool story. As for the disingenuous marketing ploy…I don’t think you often get to be head of a marketing department based on your integrity and enduring dedication to truth, so what else would you expect? But what’s really bothering me is all the references in the article to “Asgardia.” Is Asgardia a different place, or did they just throw an “ia” at the end of Asgard to make it…cooler? I guess?