I didn’t have time to read the previous comments or the article. it’s late and a long day. Maybe I’ll read it tomorrow. Here are my 2 cents (for what it’s worth) countering what Mav said. Beauty is from within. what that within is confidence. For a woman, or a man, to bare and reveal themselves and truly be comfortable in their own skin…THAT is beauty. It is opinion. Media can’t create it. The average joe can’t oppose it. What I find beautiful may be different than what somebody else finds beautiful. I think that is what Dove was trying to create. Different women, different opinions of beauty.