Now see, this is brilliant. This is exactly the way to run a business. Look at the world and adapt your content delivery model. As opposed to looking at the world, seeing that it moved past your content delivery model 30 years ago, and trying to shoehorn an elephant into a birdhouse.
The hardest part of beating piracy is finding a way to compete with free. Netflix does it by making things dumb easy, that and purposefully picking up shows that are popular with pirates.